The Truth About Article Marketing

By John Burnette

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Article marketing has always been hailed as online advertising’s greatest strategy. For starters, if you could write your own articles, this tactic would be inexpensive. Submission to the many articles directories wouldn’t cost a single penny. Secondly, you’d be planting seeds that you could benefit from for many years. For as long as the article directories exist, your article/s would be stored, and with them would be your links.

In hindsight, article marketing does seem like the greatest promotional technique invented for the internet. You see novice and veteran online businessman utilizing this strategy everyday. Whether their enterprises are mere startups, or whether they have established a profitable brand for themselves, article marketing is always at the forefront of their advertising campaigns.

What Few People Know About Article Marketing There have been some concerns about article marketing, however, that many people haven’t resolved with finality. After all, with all the hoopla surrounding this tactic, it is easier to assume that the hype is true instead of lingering with doubts.

One such doubt is the possibility of being pinpointed by search engines for duplicate content.

If you submit an article to 100 directories, and publish the very same article in your website, will your website be penalized?

The short answer: no.

What will be penalized would be the pages housed in the article directories. Your website will be spared. This is the reason why most article directories, with the notable exception of www.isnare.com when it comes to MSN results (which can be attributed to alternative SEO techniques that website is pursuing specifically for MSN’s search engine), fare quite poorly in SERPs. Run a search for any keyword. Will article directory pages appear in the first hundred or so pages? Most probably, they won’t.

This begs the question. What good is article marketing for, really?

The Cold Facts About Article Marketing Let’s face it. If you’ve tries article marketing before, how many unique visitors were you able to generate? The first week would have given you 100 to 200 new visitors. 500 at most. But for the succeeding weeks? How about the succeeding months?

The point here is that if you will rely on article directories to provide for your website some direct traffic, then you might as well wish for the moon. Indeed, you’d have direct traffic coming your way, but it is by no means substantial. You will not be able to consider such sustainable for any form of online business.

So, is article marketing overly hyped?

Article Marketing, What Is It Good For? Here’s the meat of the deal: article marketing is not good for direct traffic generation. You’d be lucky to achieve 2,000 visitors coming from the article directories within a year’s time, from one article submission.

But article marketing is great for building your link popularity, and link popularity is great for increasing your website’s page rank.

And as you may very well know, the higher your website’s page rank, the higher its position will be in the search engine results pages.

With your article submissions, you’d be able to increase your website’s number of back links on the internet. This would make it easy for search engine spiders, especially Google’s, to find, index and fetch your website for relevant search queries.

Additionally, article directories like www.ezinearticles.com, are favorites of webmasters and eZine publishers. If they will pick up your article/s for publication in their own channels, you’d be able to expose your website to whole new audience, and more importantly, you’d be able to increase the number of your back links even more.

This is the true power of article marketing.



Disclaimer

This article is written to provide accurate and authoritative information with regard to the subject matter covered in it. It is provided with the understanding that the author and publisher is not engaged in rendering legal, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.